The growth in Internet traffic is both good and bad news for Internet service providers (ISPs). Internet access has become an essential commodity of modern life with people spending more and more time “online” across a plethora of devices. However the highly competitive nature of the market means that prices for Internet access are flat to declining against a background of 30%+ annual traffic growth per subscriber.

Smartphones and other devices generate thousands of petabytes of mobile data traffic yearly. New research expects mobile data traffic to pass 77.5 exabytes per month worldwide at a compound annual growth rate of 46 percent. Globally, the average usage per smartphone now exceeds 10GB, and is forecast to reach 35GB by the end of 2026. Video traffic currently accounts for 66 percent of all mobile data traffic and is expected to increase to 77 percent in 2026. By 2026, we expect that 5G networks will carry 53 percent of total mobile data traffic. This may not necessarily be a bad trend as ever increasing consumer traffic demand continues to outstrip the network capacity putting pressure on operators’ networks.

NexNet Solutions offers world-class unbiased and unmatched 3rd party solutions for telecom service providers. Our solutions offer sophisticated, intelligent and flexible design to enable mobile operators and converged service providers to differentiate traffic and dynamically apply policies based on a wide variety of business rules and attributes, such as subscriber profile/preferences, device capabilities, network bearer, location and other service enabler information.